Makhalidwe
Kuona mtima, Pragmatism, luso, Kukondana, Kupambana, Kulemekeza.
Makhalidwe
Kulemekeza Kumwamba ndi Kukonda Ena, Kuonamtimandi inechilungamo, Kuyamikirandi Altruism, Khama ndi Kupita patsogolo, Kusadzikonda, Kupanga Bwino ndi Kuchita Bwino.
Mission
Kuti rkupititsa patsogolo umoyo wakuthupi ndi wauzimu wa mabanja onse pamene akuthandizira kuwongolera thanzi laumunthu.
Masomphenya
Kuti become mtundu wodalirika kwambiri wa zida zazing'ono zapakhomo ndi kuyesetsa kukulitsa chimwemwe cha munthu.
Mfundo Zoyendetsera Bizinesi
1. Kutanthauzira Cholinga Chathu Ndi Kuvomereza Maloto Athu
2. Kulitsani Kukoma Mtima, Ganizilani za Ena, Lemekezani Kumwamba Ndiponso Kondani Anthu
3. Yesetsani Kuchita Zochepa Kuposa Wina Aliyense
4. Khalani Oyamikira ndi Odalirika
5. Sonyezani Chisamaliro ndi Kukoma Mtima kwa Banja
6. Muzitsatira Mfundo Zazikulu za Kukhala Munthu Wabwino
7. Kusunga Chilungamo ndi Chilungamo, Limbikitsani Kukhalirana Pamodzi
8. Tumikirani Chisangalalo cha Gulu Popanda Kutsata Kupindula Kwaumwini
9. Khalanibe ndi Mtima Wabwino Nthaŵi Zonse
10. Yesetsani Kuchulukitsa Zogulitsa Pamene Muchepetsa Mtengo
11. Onetsetsani Kuti Zogulitsa Zimapereka Chitsanzo cha Makhalidwe Abwino a ku China
12. Tsatirani Malo Amodzi ndi Mfundo Ziwiri Zoyambira
Business Philosophy
1. Kuumirira pa Choyenera Kukhala Munthu (zikhalidwe zotsatiridwa ndi anthu onse a Comefresh)
2. Kuumirira Kuchita Zoyenera kwa Bizinesi (Ntchito ya Comefresh)
3. Makhalidwe a Comefresh.
4. Mzimu wa Corporate (ndingathe, palibe chosatheka!)
Kuchita Bizinesi
1. Likulu Limodzi: Zofuna Makasitomala Monga Cholinga Chapakati.
2. Mfundo Ziwiri Zoyambira: Yang'anani pa Kuthamanga, Kutsika mtengo, ndi Ubwino Pamene Mukuyendetsa Bwino Kwambiri ndi Zopambana.
3. Ubwino ndiwofunikira pakukwaniritsa cholingacho, ndipo luso laukadaulo ndilomwe limayendetsa (zatsopano ziyenera kupindulitsa ena, anthu, komanso kukulitsa chisangalalo cha anthu).
4. Chisamaliro cha Tsatanetsatane ndi Kufunafuna Kuchita Mwachangu (chofuna kukulitsa malonda ndikuchepetsa ndalama).
5. Limbikitsani Otsogolera Ogwira Ntchito.
Zinthu zitatu za Core
Tsindikani Zotsatira za Zopereka
Zotsatira zamabizinesi zikuwonetsa kuchita bwino kwa kasamalidwe.
Muziganizira Zinthu Zofunika Kwambiri
Yang'anani pakukwaniritsa mapulani, kuwonetsetsa kuti zinthu zili bwino, kuwongolera mtengo, ndikuyendetsa zatsopano.
Limbikitsani Maluso a Ntchito ndi Kuchita
Limbikitsani luso la kasamalidwe koyenera.